Website Audit
There are many companies out there (including Hosting101) that offer website audit services, which leads to a few questions. This post aims to answer the following:

What is a website audit?

Is there a difference between a website audit and SEO audit?

Why should you audit your website?

What is a website audit?

For a variety of reasons, very few websites (if any) are designed perfectly and without any flaws. Some of these flaws are minor and have very little effect on the overall performance and value of your website. But other flaws could literally make your website worthless and, for all practical purposes, invisible to the public.

A good website audit (like the Hosting101 Web Performance Audit) will scan through your website and identify all of the problems (both major and minor) and list them in a report with some kind of severity indicator so you can see exactly what the impact of the design flaws are. If the audit is really worth its salt it will even tell you how you can go about fixing these bugs.

Is there a difference between a website audit and SEO audit?

The simple answer to this question would be “yes”, since the two audits deal with separate focus points. But in actual fact there is little to no difference between a website audit and an SEO audit these days.

The reason is that most search engines look at the usability and relevance of your website and its content in order to give your site a rating in their search results. If your site is about as user friendly as a computer-operated inflatable cheese grater, or if it looks like something out of one of the Alien movies (unless that appeals to your target market, of course), or has more spelling mistakes than a teenager’s Facebook wall, you can be sure that no search engine will look on your website favourably.

A good website audit tool will give you advice that will help improve your SEO rankings as well. But all website audits aren’t necessarily focused on SEO. An SEO audit tool (included in the Hosting101 Web Performance Audit) will also look at things like your search engine rankings, the quality and optimization of your content, the number of backlinks to your site from other sites, your popularity on social networks, and other Search Engine Optimization-specific features.

Why should you audit your website?

It’s simple. If you want people to come to your website rather than to your competitors’ you should make sure that your website is better optimized to get the required results. People will continually use a website that’s:

  • Relevant,
  • Up to date,
  • Fast,
  • Easy to navigate,
  • Looks good and
  • Has reliable information.

A web performance audit is the perfect starting point to see what needs to be changed. We have found that many people don’t even need expensive SEO services if they get a good web audit report and consistently do what the report recommends!

Hosting, Domains, Web Design, Marketing and Cloud Solutions

Are you relevant online? You know Google, but does Google know you? Is your website geared and optimized to really bring in more customers? Is your business brand portraying you and your product effectively? Hosting101 can help you get from where you are to where you want to be.

Follow Us

Facebooktwittergoogle_pluslinkedin