Written by Simone’ Groenewald

Have you ever noticed those ads that appear at the top of the screen when you turned to Google to search for the nearest dentist or pizza parlour? Have you ever wondered how that specific search result managed to be top of the list and how your business can grab that prime spot?

It’s relatively simple – that business invested money in bidding for certain popular keywords on a paid online advertising platform such as Google, making it easier for potential customers to find them. Businesses also only pay every time someone clicks on their ad.

With AdWords you can take advantage of the benefits of online advertising. Your ads can be shown to the right people, at the right time and in the right place.

Online advertising gives you the opportunity to reach many potential customers on various devices, your ads can be laptop, desktop and smartphone friendly.

What are the benefits of using Google AdWords?

1.You can target your ads. Targeting involves using certain methods or tools to find the right audience who are interested in your product or service.

Google.com defines targeting as directing “ads so they show to the right customers is an essential part of a successful advertising campaign. You might have designed the perfect ad to attract your customers to your business, but unless you show it to the right people at the right time, your ad alone won’t help you reach your goal. AdWords offers different ways of targeting your ads”.

People with specific interests can be reached with Targeting. By using Google AdWords effectively, you should be able to reach people who are specifically interested in your product or service.

Different targeting methods can be used with AdWords such as the following:

  • Keywords: Phrases or words which are used in your ads. These words should/must be relevant to your products or services and will be used to feature your ads when a potential customer searches for those terms or words, also if a potential customer visits a relevant website. Businesses must bid for certain keywords and the more sought after the keywords are, the more expensive they become.

“In the highly competitive insurance industry certain keywords can go for as much as R600,” explains Lourens Tredoux, Head of Operations at Hosting101. “Luckily it doesn’t always have to be expensive. We have had success with bids as low as R1, 00. The average bid of Hosting101 clients is R12.34” he concludes.

  • Ad Location: Your ad appears on Google search results pages and websites that are part of the Google Search and Google Display Networks.
  • Age, location and language: The age, geographic location and language of your potential customers can be chosen and targeted.
  • Days, times and frequency: You are able to determine how often your ads appear, you can also have your ads show certain hours and days of the week.
  • Devices: You are able to decide what devices your ads should appear on and when your ads should appear. Your ads can appear on all types of devices.

2. You are able to control your costs:

You have control over how your money is spent with AdWords, there is no minimum. You decide on the amount that you are willing to spend per click on your ad, per day or per month.  With AdWords you only pay when a customer clicks on your ad.

3.You are able to measure your success:

You can track how many times your ads have been clicked on in a certain period and even better: you can even see if you have made a sale because of that ad.

You will be able to see which of your ads get clicks and which ads aren’t effective. These results will help you to decide where to invest in your campaign, this will then be of assistance to boost the return on your investment.

You can also collect other data such as how much it costs you, on average, to advertise and get a potential sale or phone call. You are also able to use analytical tools to observe your potential customer’s browsing habits. You will even be able to see for how long they look at a product before they finally buy it.

4.You can manage your campaigns:

AdWords have many tools that you can use to easily monitor and manage your accounts.

A My Client Centre (MCC) manager account is a very powerful tool that could save you a lot of time when managing multiple AdWords accounts. You are able to easily view and manage all your AdWords accounts from one location.

AdWords Editor is a free, downloadable, desktop application that allows you to conveniently make changes to your AdWords account while offline. Your account information can be downloaded, your campaigns can be edited offline and then you are able to upload your changes to AdWords.

You are also able to manage, edit and view multiple accounts simultaneously. The AdWords Editor also allows you to copy or move items between your different ad groups and campaigns, as well as undo and redo multiple changes while editing campaigns.

How does AdWords work?

Google AdWords can be used by applying various advertising techniques. An advertiser can use AdWords to advertise locally, nationally and even internationally. An AdWords text ad mimics the average Google search results. A text ad consists of one headline with a maximum of 30 characters, two text lines with a maximum of 35 characters each and a display URL with a maximum of 40 characters.

An AdWords image ad can be one of the many different standardized sizes as designated by the Interactive Advertising Bureau (IAB). Image ads are mostly used and displayed on the Google Display network.

Now that you know how those Ads on Google manage to appear at the top of the list, you can also invest in this asset to enhance your business. You will be able to collect a whole new database of potential clients for your business while reaching clients who are searching online for your business. Google is ready to feature your ad prominently, so what are you waiting for?

Hosting 101 specializes in Google AdWords. We have a well-equipped and qualified team that can manage your Google AdWords account optimally and effortlessly. Visit our website www.hosting101.co.za or contact us on 012 000 2400 to rake in those leads and sales.







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