Tag Archives: google adwords

If you’ve been running your Google AdWords campaign for a while now with some level of success, what can you do if you suddenly find that your AdWords performance drops? It’s important to understand that there are two main categories of factors that could influence your AdWords performance and cause it to drop writes Hosting101 >>> Read More

AdWords and Brand Strategy

Google AdWords is not only a lead generation tool; it can also help you to expand brand awareness and encourage interaction with your brand as a part of your overall brand strategy. Businesses often use Google AdWords’ Brand Awareness campaigns to build brand awareness and positive associations with a business, its products and services.  When >>> Read More

Google Remarketing

We’ve probably all seen the process of Google AdWords Remarketing at work, whether we realize it or not.  If you’ve ever been to a company’s website and afterwards seen their ads popping up all over the place when you browse other websites, then you’ve been tagged by that company’s remarketing code. Why use Google Remarketing? >>> Read More

AdWords is an online advertising tool. Google AdWords allows you to target a specific audience, location or customer that might be interested in your product or service.  You are also able to filter out the online audience whom you would not want to advertise to. AdWords is an outstanding tool to use when you want >>> Read More

With the increasing popularity of digital marketing, customers often come to us with the question, “Which is better, Google AdWords or Facebook ads?” Though this is a very important question, it doesn’t have a very straight forward answer.  But we will attempt to answer it anyway. Facebook: The Good and the Bad The developers behind >>> Read More

Digital Marketing in South Africa

Written by Liezé Groenewald Highlights: This article explores the use of Digital Marketing by South African businesses by discussing: South Africans, Social Media and the Web Digital Marketing for Your business Case studies of South Africans businesses who has successful Digital Marketing campaigns South Africans, Social Media and the web In a 2015 report released >>> Read More

Marketing has changed significantly since the inception of the worldwide web. Your grandfather had a very different approach to marketing than you would have today. Digital Marketing provides many appealing ways to reach potential and existing customers and many people seem to think that Marketing is on its last legs. How do these approaches differ >>> Read More

What is Digital Marketing

In this article we will discuss what Digital Marketing comprises of as well as examine the origins of Digital Marketing. Introduction to Digital Marketing Origin of Digital Marketing What is Digital Marketing? The past three decades have seen more technological changes than ever before and ultimately businesses had to adapt the way they operate and >>> Read More

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