Every person in the world should have an email address which is web-based, i.e. email@example.com; firstname.lastname@example.org; email@example.com which you can use anywhere anytime, even if you are not sitting in front of the pc or laptop on which your email client is configured, or have not yet set up your email on a handheld device like a smartphone or a tablet. In our fast-paced, information-dependant world there is no conceivable alternative.
However if you own and/or run a business, the importance of also having a web presence that fluffs out your business’s footprint cannot be overstated.
Consider this scenario: Joe Blogg is the CEO of Party Hearty, a company that supplies paraphernalia for special events. Joe started this business after his previous employer succumbed to the economic pressures of the last 3 years and went belly-up. Joe currently operates out of his garage. Long before Joe Blogg is happy with the website design his service provider has produced for him, he can start sending & receiving email as firstname.lastname@example.org.
This achieves 3 goals:
- In the first place it tells people that Joe is serious enough about his business to invest the effort & money required to register an internet domain, which adds solidity to the company image.
- Secondly, every time someone receives an email from Joe or sends one to him, the brand Party Hearty is reinforced – you cannot get cheaper brand-building than this.
- Lastly, even only moderately curious correspondents will navigate to partyhearty.co.za to see what Joe’s company is about, even if Joe had no reason to think the person would be interested. Et voila, a hit on your website which cost you not a blue dime of your marketing budget.
Nowhere does the benefit of this free marketing mean as much as when your business does not have a physical storefront, i.e. you sell primarily from home or from an occasional flea-market or festival.
However, having a registered domain is not for everyone. It involves
- a paradigm shift in traditional business thinking
- regular communication with your web developer or teaching yourself basic web design
- the inevitable financial cost
If you are not convinced that an internet presence for your business will add definite value to your business and perhaps even re-define it, please do not contact us.