Here at Hosting101, we are often asked why people can’t search engine optimize (SEO) their own websites. How hard can it be? To put that into context, according to statistics 60% of the world’s population don’t know enough about cars to be able to change a flat tyre, yet that isn’t very complicated, is it? (Well, based on those statistics only 40% of people reading this might actually know the answer to that question.)
If an inexperienced person who’s never seen someone changing a tyre, tries to change a tyre on a car, he might end up damaging the car, causing far greater problems than just a flat tyre.
The same holds true for SEO. Even qualified web developers often have no idea what SEO really involves, since most training colleges don’t include it in their syllabus.
Here are some reasons why you should opt to use a certified, experienced SEO agency to optimize your website:
The on-page portion of SEO consists of literally hundreds of little details that need to be understood, evaluated, tweaked and changed in order to make sure that your website can be accessed by the web crawlers, is properly indexed by Google, and indexed for the right keywords. This also affects how your site will appear in the search results pages.
One wrong setting on any website could cause your entire website to disappear from Google and other search engines completely. This setting is as simple as a tick box in WordPress, accidentally left ticked by a web developer, or perhaps misunderstood by a user, but effectively blocking Google and other search engines from accessing your website.
With off-page optimization, the consequences of a badly search engine optimized website are far greater.
Off-page SEO involves the way that other websites refer to your site. This means that the reputation or page rank (PR) that your site gets from other websites, can either be built up or broken down very easily.
Google takes a very aggressive stance against people who use questionable SEO practices to boost their websites on Google’s search results pages. Much of the advice that you will get from “SEO How-To” sites could seriously put your website at risk of being blacklisted or suspended from Google altogether. Google are frequently changing and updating their search algorithm in order to filter sites using these bad practices from their search results pages. Getting your site back into Google’s good books could take months.
Under this topic, it is also important to note that SEO is not a once-off exercise. Because there is competition for the Page 1 position on Google, you should review your keywords, content and various other factors frequently in order to ensure that your website will keep its position on Google’s search results pages.
It is generally a very bad idea to do your own SEO if you don’t have the knowledge and experience necessary. However, in order to avoid these pitfalls, you can get affordable, expert SEO services from Hosting101.