Category Archives: Google AdWords

Consistency in digital marketing

The most important part of any Digital Marketing campaign is consistency. Halting your digital marketing campaigns after only a month or two because you have had little or no results, is an alarming trend with companies starting out in this treacherous field. People are inconsistent for various reasons.  They might not have the time or resources >>> Read More

If you’ve been running your Google AdWords campaign for a while now with some level of success, what can you do if you suddenly find that your AdWords performance drops? It’s important to understand that there are two main categories of factors that could influence your AdWords performance and cause it to drop writes Hosting101 >>> Read More

Interpreting the terms, abbreviations and jargon on your Google AdWords report can be quite a daunting task for anyone who isn’t familiar with Google’s technologies.  That’s why this week’s blog post will be focusing on the different sections of the Hosting101 Google AdWords report that we send out to all our AdWords Management Service customers >>> Read More

Choosing a Digital Marketing Agency

How does one choose a Digital Marketing Agency? Consult the experts to answer the following questions: Why do you need to appoint a digital marketing agency? What to keep in mind when shopping around for a digital marketing agency How to go about in finding a digital marketing agency Conclusion Your business has grown so >>> Read More

AdWords and Brand Strategy

Google AdWords is not only a lead generation tool; it can also help you to expand brand awareness and encourage interaction with your brand as a part of your overall brand strategy. Businesses often use Google AdWords’ Brand Awareness campaigns to build brand awareness and positive associations with a business, its products and services.  When >>> Read More

Google Remarketing

We’ve probably all seen the process of Google AdWords Remarketing at work, whether we realize it or not.  If you’ve ever been to a company’s website and afterwards seen their ads popping up all over the place when you browse other websites, then you’ve been tagged by that company’s remarketing code. Why use Google Remarketing? >>> Read More

AdWords is an online advertising tool. Google AdWords allows you to target a specific audience, location or customer that might be interested in your product or service.  You are also able to filter out the online audience whom you would not want to advertise to. AdWords is an outstanding tool to use when you want >>> Read More

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Are you relevant online? You know Google, but does Google know you? Is your website geared and optimized to really bring in more customers? Is your business brand portraying you and your product effectively? Hosting101 can help you get from where you are to where you want to be.

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